When you’re a service partner, customers come to you first for technology assistance. More importantly, they expect you to come to them with solutions for increased efficiency and digital enhancements. As a trusted advisor, you’re building long-term relationships with customers who wouldn’t think of taking their business elsewhere.
MSPs have seen time and again how MigrationWiz is the start of long and mutually satisfying customer relationships. Let’s take a look at the why and how.
Don’t stop at one project
It takes a change in mindset to go from project work to becoming a service partner. To start with, existing customers need to be your primary focus of business development. Everyone you’ve served successfully should be part of your customer list. And any time you acquire new business, even for a single project, you should assume that they could very well be a customer for the long term.
These relationships start, of course, with providing the very best service and value – always delivering on what you promise. It’s also vital to truly understand your customers on both a human and technology level. That’s part of building trust and it lays the foundation for recommending future services.
When you see every project as an opportunity to build long-term customer relationships, you’ll reap the rewards in sustainability and profit. Your efforts to acquire new customers become super-charged when your existing customers advocate for you or take you along to their next job.
If building long-term customer relationships sounds like your kind of business strategy, BitTitan has proven solutions that you can implement as part of your regular service offerings. Many of our MSP Partners have customers who’ve been with them for years, who rely on them for ongoing technology solutions. Often these relationships started with a single migration project.