A Competitive Edge: Content Marketing for the ModernMSP Content Marketing is one of the hot topics that has become part of the language of inbound marketing. It’s essentially a process of using targeted, engaging content to drive your audience to take a specific...
The ModernMSP and Business Outcomes In a recent article, I mentioned the importance of the ModernMSP focusing on delivering business outcomes to clients. “Business outcomes” is a fairly new concept in the traditional IT world, most especially with...
How Small Businesses Think About the Cloud While many IT services providers and their customers are seeing the value of the cloud, some small businesses are holding out for a variety of reasons. Some of the common reasons I hear from providers include:...
MSPs: Automate Service Delivery Automation effects every aspect of your business. It can help bring down the cost of service delivery for your customers. It can help you scale your business. And ultimately, it can help you and your business get to the next level. We...
Moving Customers from Break/Fix to Managed Services What’s the #1 objection of small businesses? According to Karl Palachuk in a recent LogicNow article, it’s that they are “getting what we need right now.” The problem is they aren’t. But they’re the last ones to know...
A Graphical Look at the ModernMSP “Cost of Customer Acquisition” In a previous post, we provided a primer for the ModernMSP on the Cost of Customer Acquisition, or COC (often referred to as COA by executives and investors in recurring revenue businesses)....
