by Saher Ghattas | Mar 7, 2017 | From the Experts
I am very fortunate to have worked with many SaaS organizations, either for a three-month consulting period, or a full six months to a year service to help them in bootstrapping their sales and marketing engine. We believe that SaaS selling is a lot like sailing. I...
by Saher Ghattas | Dec 26, 2016 | Industry Info
This is part six of a six-part series on marketing essentials for IT Services Providers. Feel free to start with part one. When it comes to content, it is crucial to employ useful, informative, and creative material that compels buyers to do something (like read...
by Saher Ghattas | Dec 15, 2016 | Industry Info
This is part five of a six-part series on marketing essentials for IT Services Providers. Feel free to start with part one. Once you have a strategy and a team in place, you can then decide on a system. You need to have automation and a CRM system that combines all...
by Saher Ghattas | Nov 22, 2016 | Industry Info
This is part three of a six-part series on marketing essentials for IT Services Providers. Feel free to start with part one. When planning the marketing strategy for your organization, it is prudent to consider the following fact: the only function within a company...
by Saher Ghattas | Nov 17, 2016 | Industry Info
This is part three of a six-part series on marketing essentials for IT Services Providers. A marketing strategy must constantly evolve and adapt, according to changing market conditions. The outcomes for all different types of business activities should constantly be...
by Saher Ghattas | Nov 3, 2016 | Industry Info
A decade ago, marketing was viewed primarily as a cost center whose chief function was to support other groups inside the enterprise, particularly the IT Department. Yesterday’s marketers played a secondary role and merely primed audiences with brand impressions and...
