by Saher Ghattas | Mar 7, 2017 | From the Experts
The SaaS Sales Model That Sails At 80 Knots I am very fortunate to have worked with many SaaS organizations, either for a three-month consulting period, or a full six months to a year service to help them in bootstrapping their sales and marketing engine. We believe...
by Saher Ghattas | Dec 26, 2016 | Industry Info
MSP Marketing Essentials, Part 6: Creating Useful Content This is part six of a six-part series on marketing essentials for IT Services Providers. Feel free to start with part one. When it comes to content, it is crucial to employ useful, informative, and creative...
by Saher Ghattas | Dec 15, 2016 | Industry Info
MSP Marketing Essentials, Part 5: Deciding on the Right System This is part five of a six-part series on marketing essentials for IT Services Providers. Feel free to start with part one. Once you have a strategy and a team in place, you can then decide on a system....
by Saher Ghattas | Nov 22, 2016 | Industry Info
MSP Marketing Essentials, Part 2: Developing a Strategy This is part three of a six-part series on marketing essentials for IT Services Providers. Feel free to start with part one. When planning the marketing strategy for your organization, it is prudent to consider...
by Saher Ghattas | Nov 17, 2016 | Industry Info
MSP Marketing Essentials, Part 1: Assembling the Right Team This is part three of a six-part series on marketing essentials for IT Services Providers. A marketing strategy must constantly evolve and adapt, according to changing market conditions. The outcomes for all...
by Saher Ghattas | Nov 3, 2016 | Industry Info
Marketing Automation: The New Holy Grail A decade ago, marketing was viewed primarily as a cost center whose chief function was to support other groups inside the enterprise, particularly the IT Department. Yesterday’s marketers played a secondary role and merely...
