by Saher Ghattas | Oct 27, 2016 | Industry Info
Account-Based Marketing for ModernMSPs Yesterday, I had a discussion with the Chief Revenue Officer of a modern managed service provider. The company is focused on cloud migration and hybrid cloud for its clients. Its customer segment is companies from 50 to 150...
by Saher Ghattas | Oct 21, 2016 | Industry Info
The Customer Journey for SaaS-Based Organizations There is a question we all need to ask our Business Deployment Manager, Chief Marketing Officer, or a Director of Sales for our SaaS organization: ‘How is the Customer going to buy?’ rather than, ‘How...
by Saher Ghattas | Jun 12, 2016 | Industry Info
MSP Marketing Essentials, Part 4: Taking Action on Leads This is part four of a six-part series on marketing essentials for IT Services Providers. Feel free to start with part one. Following the correct process for marketing means having an agreed-upon way of taking...
