by Saher Ghattas | Oct 27, 2016 | Industry Info
Yesterday, I had a discussion with the Chief Revenue Officer of a modern managed service provider. The company is focused on cloud migration and hybrid cloud for its clients. Its customer segment is companies from 50 to 150 users, and the company has a unique SaaS...
by Saher Ghattas | Oct 21, 2016 | Industry Info
There is a question we all need to ask our Business Deployment Manager, Chief Marketing Officer, or a Director of Sales for our SaaS organization: ‘How is the Customer going to buy?’ rather than, ‘How are we going to sell it?’ If we can start...
by Saher Ghattas | Jun 12, 2016 | Industry Info
This is part four of a six-part series on marketing essentials for IT Services Providers. Feel free to start with part one. Following the correct process for marketing means having an agreed-upon way of taking leads all the way from awareness to action. This includes...
