The BitTitan Blog for Service Providers
It’s the hard truth that most value-added resellers (VARs) and Solution Providers (SPs) fail to acknowledge and then ultimately take too long to address. Once you commit to creating or growing a cloud services business, you’ve got to alter your sales model to ensure...
I am very fortunate to have worked with many SaaS organizations, either for a three-month consulting period, or a full six months to a year service to help them in bootstrapping their sales and marketing engine. We believe that SaaS selling is a lot like sailing. I...
Reselling licenses does not yield a high-value business. Let's say you've been reselling XaaS apps licenses at $50 per user per year with a 20% reseller commission. As a license-only business, you will generate only $50,000 in annual gross margin even after the sale...
At BitTitan, if you ask one of our developers how long it will take to fix something, a popular answer is “two hours or six days.” It’s harder to convey in text than through voice, but rest assured there’s a dash of sarcasm in there. We're on a mission to end annoying...
The cloud is not keeping ITSPs from being more profitable. A new ModernMSP article by George Mellor, President and CEO of KloudReadiness, points out that a focus on how external forces are hurting profitability is a missed opportunity to take control of the...
Gartner predicts that by 2020, a corporate "no-cloud" policy will be as rare as a "no-Internet" policy is today. What else is trending up? Competition in the channel—and frustration, too. The outlook on cloud has shifted as winners and losers have emerged.
We’ve said it again and again: one-off, project-based revenue won’t sustain profitability in the cloud era. It’s time to walk the walk, but you don’t have to do it alone. We’re here to help. The case for recurring revenue is undeniable.
This is the second installment of our marketing essentials recap for the modern MSP, looking at the final three of six articles by Saher Ghattas from ModernMSP.com. Read our first post here. In our last post, we looked a lot at the marketing organization in terms of...
As the new year approaches, are you thinking about how to modernize your sales and marketing efforts? Saher Ghattas, a sales and marketing expert for MSPs, recently finished a six-part series for ModernMSP.com, MSP Marketing Essentials. In our own dual posts, we'll...
Microsoft Azure is a gold mine, and just like mining gold, there are many ways to sell an Azure project. If you’re looking to sell the value of Azure to your customer, here are a few things to consider for an MSP or CSP (cloud service provider). Starting the...
