Margin on Cloud is About Leaves, Not Limbs

Margin on Cloud is About Leaves, Not Limbs

Margin on Cloud is About Leaves, Not Limbs Just a few short years ago, Microsoft Office 365 launched. At the time, selling the product required genuine knowledge, and migrating to the product required genuine expertise. There was significant partner margin and...
Dear VAR, We’re Through.

Dear VAR, We’re Through.

Dear VAR, We’re Through. If VARs aren’t talking Cloud with their customers, it doesn’t mean their customers aren’t talking about it. In a recent LinkedIn post, Shane Zide of CDW Cloud Portfolio shares a clever anecdote of the customer/VAR breakup over the cloud. And...
Understanding the Buyer’s Journey

Understanding the Buyer’s Journey

Understanding the Buyer’s Journey You’ve transformed your on-premises IT solutions to the cloud. You’ve transformed your product-focused business to a recurring revenue services model. But there’s one thing left to do—transforming your marketing approach for the...