Bits & Bytes

The Gross Profit Challenge: Overcoming Obstacles in the Cloud Era Many of the old profit pools are shrinking, and if you’re a leading channel company you are under immense pressure to sustain your blended gross margin objectives. Over the years, you’ve become very...

When It Comes to MSP Profit, One Size Does Not Fit All There are hundreds of conversations moving around in the industry today about all the things you can do to be a great Modern MSP. The truth is that you can make barrels of money transforming your business from a...

Report: Migrating Email and Archives to Microsoft Platforms There's no substitute for data. A lack of information about an industry, customers, competitors, or even their own organization leaves businesses navigating in the dark - a place none survive for long. As the...

Artificial Intelligence: Four Tips to Increase Customer Retention Artificial Intelligence (AI) has transformed the way businesses operate, and will continue to do so. This is especially true when it comes to marketing and customer retention practices. For BoomTrain’s...

Cloud to Become a $216B Business - Here's What ITSPs Need to Know It’s a twelve 12-month journey to become a solid cloud service provider… With Public Cloud spend accelerating to $216B by 2020, the urgency level is rising for value added resellers (VARs), IT Solution...

3 Truths Every Technology Start-Up Should Know As an entrepreneur and former head of marketing at a SaaS startup that sold to one of the country’s leading MSPs, I understand the challenges of growing a technology start-up. Lack of time, financial or human resources,...

A New Strategy for the Channel Sales Leader A Prescription for a Good Night’s Sleep Whether you are a channel sales leader or on the leadership team of a VAR, ITSP, or MSP business, the prescriptive approach I’ve outlined below is both relevant and practical. Many of...

Five Key Considerations for Pricing Your Bundled Cloud Services Earlier this week we talked about the transformation to a recurring revenue model. It’s one of the greatest benefits—and most significant challenges—of becoming a Modern MSP. But recurring revenue isn’t...

Five Ways to Corner the Market for Office 365 This shouldn’t surprise you: A recent article by Windows Central said there are more than 60 million people now using Office 365 at work. If you’re an Office 365 reseller, this is great news. It also means you’ve got to...

The Importance of Being a Vendor-Neutral MSP When a client is looking to implement new technology, it can feel like they’re being sold to from all directions. Every company with a service is eager to get their business, including yours. It can be inescapable and...