by BitTitan Team | Mar 14, 2017 | From the Experts
Starting soon, right here on ModernMSP, we’ll be doing a bi-weekly series called The Evolution Of IT Services Providers. The series traces the evolution of the ITSP from the mid-1990s to the present. We’ll take a look at how the channel sales ecosystem has...
by BitTitan Team | Mar 14, 2017 | From the Experts
It’s the 1990s. Enter the World Wide Web and email. MS Windows is on all IBM PCs. And GPS is fully operational. The iMac happens. It’s also the decade of the Value-added Reseller (VAR). In the 1990s, we were seeing a huge partnership between traditional...
by BitTitan Team | Mar 10, 2017 | From the Experts
It’s the hard truth that most value-added resellers (VARs) and Solution Providers (SPs) fail to acknowledge and then ultimately take too long to address. Once you commit to creating or growing a cloud services business, you’ve got to alter your sales model to ensure...
by BitTitan Team | Mar 9, 2017 | From the Experts
2017 is the year of marketing. The year when technology, customer experience, personalization and cooperation come of age. For we marketers it’s an exciting time. A time of positive and explosive change. So, let’s do this! Forget Big Data. Focus On Small...
by Saher Ghattas | Mar 7, 2017 | From the Experts
I am very fortunate to have worked with many SaaS organizations, either for a three-month consulting period, or a full six months to a year service to help them in bootstrapping their sales and marketing engine. We believe that SaaS selling is a lot like sailing. I...
by BitTitan Team | Mar 3, 2017 | From the Experts
Reselling licenses does not yield a high-value business. Let’s say you’ve been reselling XaaS apps licenses at $50 per user per year with a 20% reseller commission. As a license-only business, you will generate only $50,000 in annual gross margin even...
