Marketing Automation: The New Holy Grail

Marketing Automation: The New Holy Grail

A decade ago, marketing was viewed primarily as a cost center whose chief function was to support other groups inside the enterprise, particularly the IT Department. Yesterday’s marketers played a secondary role and merely primed audiences with brand impressions and...
The Power of Recurring Revenue

The Power of Recurring Revenue

What is recurring revenue? Recurring revenue is the portion of a company’s revenue that is highly likely to continue in the future. This revenue is predictable, stable, and can be counted on in the future with a reasonably high degree of certainty. It is revenue...
SMB Fear of the Cloud

SMB Fear of the Cloud

Major business changes can be a scary. For small/mid-sized businesses (SMBs), deviating from the status quo can be exceptionally worrisome. This Halloween we wanted to help explain away a few of the things that go bump in the night by addressing some of the top fears...
Account-Based Marketing for ModernMSPs

Account-Based Marketing for ModernMSPs

Yesterday, I had a discussion with the Chief Revenue Officer of a modern managed service provider. The company is focused on cloud migration and hybrid cloud for its clients. Its customer segment is companies from 50 to 150 users, and the company has a unique SaaS...